Thursday, September 24, 2009

Metrics on Mobile Application downloads

Below are some interesting metrics by AdMob on mobile client application downloads by Android, iPod & iPhone users…

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
  • More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
  • Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
  • iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
  • Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
Well, looks like it is clear where the market is… With Novell extending the option of building iPhone apps using .NET, why wait??

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